Breaking News

Kids, teens spending more time on TikTok than YouTube globally: Report

Kids and teenagers are watching an average of 91 minutes content on Chinese short-video platform TikTok daily compared to just 56 minutes on Google-owned YouTube globally, new data has shown.

The data for 2021 paints a larger picture of how TikTok has gripped the next generation of web users — Gen Z (born between the mid- to late-1990s and the 2010s) and Gen Alpha (born after the early to mid-2010s), reports TechCrunch.

The TikTok phenomenon began in June 2020 when it started to outrank YouTube in terms of the average minutes per day of watch time by people ages 4 through 18.

In the years since, TikTok has continued to dominate with younger users, the report said late on Wednesday.

The kids and teenagers in the US last year spent an average of 99 minutes per day on TikTok versus 61 minutes on YouTube.

In the UK, TikTok usage was up to 102 minutes per day, versus just 53 minutes on YouTube.

YouTube also has a short-video platform called YouTube Shorts that crossed 1.5 billion logged-in monthly users last month, less than two years after its launch.

The users, however, belong to all age groups and not just kids and teenagers.

The company also did not take into account how TikTok has been steadily inching into its territory with long-form content of its own, and could potentially lure creators to a platform where both shorter and longer content is more intertwined.

TikTok, which is banned in India, on Wednesday introduced ‘Content Levels’ feature to help further safeguard the viewing experience for kids and teenagers.

In the coming weeks, the platform will introduce an early version of the feature to help prevent content with overtly mature themes from reaching audiences between ages 13-17.

A maturity score will be allocated to the concerned video to help prevent those under 18 from viewing it across the TikTok experience, the company said in a statement.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor